In 2015, we launched the 4.01K Race for Financial Fitness™ to bring attention to the fact that too many kids are growing up without basic financial literacy. We knew that if we don’t start preparing kids for the fiscal realities of life today, they’ll be in real trouble when the future rolls around. So we decided to run a race—and donate the proceeds to an organization that takes financial education as seriously as we do.
Held in Orlando, Florida, the very first 4.01K Race For Financial Fitness™ attracted more than 300 runners and netted a $50,000 donation to Junior Achievement of Central Florida. Since then, our efforts and impact have been growing strong.